B2B branding that really means business

When KC Business decided to rebrand, we knew we needed to empathise with business customers to understand what would grab their attention, and retain their interest throughout the sales stage and beyond.

We developed new positioning concepts and brand guidelines to attract an online B2B audience. The core message, “connecting your business to the things that matter”, was a major factor, so icons were specially designed to communicate the individual elements. The result was a clear, engaging and powerful brand that, quite fittingly, means business.

Is your brand in need of a little TLC? Speak to Sowdens.