A compelling marketing campaign took unique education brand to new heights

With 1015% ROI under our belts for Ron Dearing UTC’s previous student-recruitment drive, our #GetTheEdge marketing strategy had already resonated strongly with the target audience. So to build on the previous success we took that concept and literally gave it wings.

Pairing the #GetTheEdge message with the college’s ‘wings’ brand asset was a natural combination that created a vibrant and aspirational education marketing campaign, which tapped into the students’ desire to achieve and led to the college to being oversubscribed for the third consecutive year.

Want to give your education marketing a lift? Speak to Sowdens.