Broadband brand behaves differently in aggressive
telco sector

Rural broadband provider Quickline needed to quickly make an impression in a highly competitive retail space. So the marketing strategy had to be memorable and compelling to influence customers to switch.

A unique and unforgettable brand mascot was launched, created with high-end 3D modelling, that embodies the essence of the brand. Resulting in a stunning storyteller with bags of character in tune with what consumers want, expertly designed to deliver messaging aligned with the Quickline brand.

The must-see level of anticipation that comes with a brand character is guaranteed to propel Quickline’s brand recognition and encourage an invaluable emotional connection to their audience.

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