A digital first approach to reach career-focussed medical professionals.
With the UK’s postgraduate market increasing, HYMS identified an opportunity to refresh its postgrad marketing strategy to drive more applications.
Armed with insight that students are consuming content differently, and with a high percentage of applicants coming from overseas, we took a digital first approach.
Interactive design assets worked across both print and digital, taking students online to watch video case studies, giving prospective students a real taste of life at HYMS.
Focussing on student futures and outcomes, we brought in inspirational headline messaging, coupled with minimalistic design and career focussed photography.
Looking to take your prospectus online? Speak to Sowdens.