When you have something to shout about, we’ll shout about it!
Achieving the Ofsted accolade for ‘outstanding in all areas’, meant the Hull College Group had something to tell the world. So we did just that. Featuring a giant foam hand and engaging with Hull College students to add a real life element to the campaign, we gained attention far beyond the normal marketing pound.
They sent their photographs featuring the ‘number one’ hand from far and wide, they popped up from 3D floor graphics, online, on direct mail and as part of an outdoor campaign encouraging their peers to enrol!
The result…a staggering 33% increase in the previous year’s applications.
Do you like figures?…here’s ours, 01482 649311.