We created an innovative sub-brand and powerful messaging that left a lasting impact
Our journey with Arbor Edge specialised in shaping a brand identity that resonated with Arbor Forest Products’ sales team to help them with marketing and selling to merchants – meticulously engineered to represent the pinnacle of their MDF expertise.
From creative concept to execution, our team redefined industry norms, infusing flexibility into the brand family’s DNA. Unveiling more than just a brand vision, our marketing strategy involved weaving innovative concepts and crafting strong messaging that echoed superiority.
From #BreakTheMould sample boxes, to inventive direct mail, each element was strategically designed to shape the MDF identity to leave a lasting imprint.
Looking to elevate your brand presence and redefine industry standards? Speak to Sowdens.