And changed the shape of education in Hull.
With UTCs still being a new alternative to traditional education and with no building, no staff and no proven track record, we needed an innovative marketing campaign that captured the imaginations of students and parents….#GetTheEdge was born.
The Ron Dearing UTC in Hull is now 33% oversubscribed. But it didn’t stop there. Our application target was EXCEEDED leading to a DfE application to increase the first-year intake, it generated 1501% ROI (for every £1 spent on recruitment, £15 was generated), resulting in 113% over the original application target.
The marketing campaign helped to generate nearly £1MILLION in fees in 12 months. WOW.
A stand out digital strategy. Unbelievable open events. High profile PR.
• Event Management expertise – our open events were 44% over target
• A dynamic student recruitment strategy leveraging digital – inc. geo-targeting through Google, SEO and Facebook
• In four weeks the website received a whopping 9,463 views with 66.74% of all traffic on the open event sign up page
If you have a marketing challenge in education; failing student recruitment figures, the need to enhance employer sponsor engagement or attracting the right type of students, we can help.
Give us a call on 01482 649311 or learn more now.
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