web design for user experience

Web Design – Make User Experience & SEO Work Together


Getting on Google’s good side

There was a time when appearing at the top of Google’s search engine was simple, you stuffed the webpage full of keywords and there you have it – hey presto! Those days, however, are long gone, and to make that all-star appearance on the front page, we must bow down to the Google Gods.

The Google Gods, however, are not the only ones to bear in mind; when building and designing a successful website, we need to ensure that it’s user-friendly. The end user must be considered at all stages of the process to keep them coming back for more. No one wants to lose traffic and let’s face it, if you went on a website that isn’t designed for your needs or lacked basic functionality, would you revisit?

So, how do we keep both web users and Google happy?

Website Speed

Ensuring your website speed is up to scratch is absolutely vital for the user experience, but did you know it could help your ranking too? Studies have shown that 53% of mobile site visits were abandoned if a page took longer than 3 seconds to load.
Think about it, if people are leaving your website, the bounce rate increases and the session duration decreases – two factors which are penalised by the search engine algorithm.

Mobile-first Web Design

Simply put, mobile-first indexing is the way in which Google finds and sorts the information from the website. Google puts user experience first and when determining rankings, it favours a mobile web design.

Currently, 52.64% of total website traffic is mobile and by 2020 this is predicted to rise to 75%. We can’t ignore the facts, it’s evident that mobile-first design is fundamental for both user experience and the ever-changing landscape of search marketing.

Content

First things first, content should always be driven by what your customers are looking for. Utilise keywords and put them into titles and make sure there are clear call-to-action on every page. Simple navigation is not only important for visitors, but it’s also used by search engines to analyse the relevance of the content in regards to the site structure.

Websites are an essential marketing tool for businesses of any size, and keeping a track of changes in Google’s algorithm updates is essential for any SEO specialist.

Do you need to work on your web design or content marketing strategy? We’re only a phone call away.

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