A lesson in digital marketing
New UTC 118% oversubscribed with our help
Ron Dearing UTC plays a crucial role in helping young people to Get The Edge, push themselves and exceed expectation – just like our targeted marketing campaign, which left the school 118% oversubscribed.
But it’s not all about the numbers – we had to attract the right students to the UTC. With that in mind, our targeted digital marketing reached young people interested in key subjects such as technology, engineering and software development, attracting them to the school’s open events using a variety of channels, from social media and YouTube to remarketing ads.
Once interested, our ‘keep warm’ strategy kept potential students and their parents regularly updated about the school’s industry-led learning, amazing employer links, projects and other news.
On the back of our marketing campaign, the UTC received 261 applications for its 120 available year 10 places ahead of the 2018/19 school year – an 118% oversubscription – while the year 12 intake was 67% oversubscribed.
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