Reaching digital nomads through targeted traditional marketing

With digital technology at the forefront of modern-day marketing, reaching an offline audience to generate new business for KCOM was a unique challenge which really took us back. We had to utilise tried and tested traditional media, in a way that would capture the attention of digital laggards.

Detailed segmentation and tailored messaging allowed us to acutely understand why people would want to buy – meaning our sales tactics were specific, persuasive, and spoke on our audience’s level. Our multi-channel marketing campaign combined direct mail, outdoor media and old-school community engagement, with exceptional results.

Want to grow your business through an impactful marketing campaign? Speak to Sowdens.